Every year PAX East, the biggest video game convention on the East Coast, hosts a panel about breaking into games journalism. It’s a chance for editors and writers accustomed to working remotely via Twitter and Slack to step aside from the raucous and competitive tournaments, the massive banks of game demo screens, and the cosplayers in devil-horned League of Legends get-up, and have an in-person advice session on how to pitch a feature story or self-publish. This year the focus was on what happens after you break in. What is it like to actually make a career of games journalism?
As a former editor for Computerworld magazine and now a freelancer, podcaster, and YouTube content creator, I know how fun and creative jobs in publishing can be. They can also be competitive, challenging, and unrewarding. Wanting to share these truths with the PAX audience, I recruited several writers and editors I’ve read or worked with to present the panel “You’re a Games Journalist! Now What?” Joining me were Susan Arendt, managing editor of GamesRadar+; Samit Sarkar, senior reporter for Polygon; Alexa Ray Corriea, editor at GameSpot; and Holly Green, features contributor for Paste Magazine.
A Different Pace
Everyone on the panel was an accomplished writer and editor with a history at many other websites, including Joystiq, Gameranx, TechHive, and Destructoid. At these outlets and others, our daily routines have included writing and editing — but the quantity, depth, and topics of our work have varied dramatically. Games journalism is more than just reviews, previews, and consumer guides; it also encompasses in-depth features, interviews, and profiles that take more than a few hours of hands-on gameplay to research. At GameSpot, features may take nearly a year to produce, as with Corriea’s feature on a Final Fantasy XII spinoff codenamed Fortress. All that field research, visiting developer Grin’s headquarters in Sweden for in-person interviews, has had Corriea home for no more than two weeks at a time in the past 18 months. (She’s currently working on a book about Kingdom Hearts II.)
A writer assigned to the news beat might be subjected to a different grueling pace, where being the first to report a story takes precedent. Before moving to Paste, Green was writing six articles a day for Gameranx — and that was only after attending to other daily duties. Said Green, “The first three hours of my day were spent correcting stories, directing stories, assigning stories, and fixing other peoples’ work.”
Churning out news stories doesn’t always leave room for Arendt’s favorite thing about being an editor: actual editing. “I love working with all our writers,” said Arendt. “I get to work with some immensely talented people who always love the feedback. They are like, ‘Yes, please. Hack my stuff to ribbons. Make it better. Make me better at what I do.'”
Open Minds and Evolving Skillsets : Growing as a Writer
It took me a long time to become the kind of writer that Arendt would want to work with. Ten years ago I was so defensive about my first draft and so impossible to work with that an editor nearly walked out of the room. I’ve since learned that my best writing can only be achieved with the help of a good editor; now I’m eager for a professional perspective on how I can improve any piece of writing.
Editing and teamwork were just two of many marketable skills invaluable in a writer. “The idea that you’re going to be just a reviewer? Forget it,” said Arendt. “Be personable on camera or know how to edit video, or know how to edit audio for a podcast.” YouTube and Twitch are not only sexy, they’re also easier to monetize, making anyone with video editing and other skills an asset. Sarkar and Corriea know this from experience, having co-hosted a video series for Polygon called Speed Run. “I was really bad at it at the beginning,” confessed Sarkar. “Then I kept doing it, I got some modicum of experience, and I got a little bit better… Try to argue for being given those opportunities.”
Whether those skills are learned on the job or in the classroom or are self-taught, it’s essential to have those tools at your disposal. When I started my journalism career at a daily paper, a writer who could also do print layout was invaluable. Now someone who can input their own content into a CMS such as WordPress, shoot and embed video footage, apply search engine optimization metadata, and promote the package on social media is worth their weight in gold. I incorporate these experiences into my course at Emerson College, teaching my students the breadth of skills necessary to be proficient across multiple media.
Arendt also emphasized the importance of “soft” skills: those which might not be listed on a résumé but which make you a better team player. It’s about “how well you deal with people, how you deescalate conflict, and how you learn to communicate with different personality types.” In my case, it means knowing that I’m better at defusing tense situations on the phone than via email. “That is an excellent example of a soft skill,” said Arendt: “Knowing that about yourself, or knowing that about someone else you work with.
These soft skills are especially important for editors and managers, which it took Susan a while to appreciate in herself. “For so long I was agonizing over the fact that I was not as good a writer as these people that I looked up to,” she lamented. “I wish I had appreciated what I brought to the table sooner: the ability to check in with your team and make them feel valued and make them feel like their human beings.”
It remains a sad truth of journalism careers that no matter how versatile or experienced you are, sometimes the money just isn’t there to support your passion. Green described the financial situation at one site: “It was $250 a month, six posts a day, five days a week, at least 1,500 words a day. That’s four to six hours of work. Do you think that’s worth $250 a month? It’s not.” Many sites offer even less, believing that exposure is compensation enough. Green recommended avoiding writing for any monetized platform that doesn’t pay its writers: “Know your own value. If someone isn’t willing to pay you for your work, walk away.”
Complicating the bottom line is that, like many creative jobs in today’s economy, games journalism can fall short in terms of job security. The most difficult decision in Arendt’s career came after her site coincidentally had its two best consecutive months: “We worked for a big company that had a shareholder’s report that was going to come out, and they needed to make numbers look a certain way. We didn’t do anything wrong; it wasn’t our fault. [Yet] I had to go through a list of people and find six to make unemployed.”
Fortunately, there’s an alternative to a staff position with long hours for little pay. “Freelancers make dope cash — just saying,” suggested Corriea. It’s true: I have a network of Computerworld alumni who find freelancing more profitable than a steady paycheck — but none of them is writing about games. The rates that gaming outlets pay their writers often top out at 25 cents per word, whereas it’s not unusual for mainstream or business publications to pay $1 per word. “You will make way more money doing this same exact thing in another industry,” confirmed Arendt.
You can also go the self-publishing route. Although it may not pay the bills, writing for your own site is a surefire way to build a portfolio and get ranked by Google without being exploited. But to produce your best work, you’ll have to create your own opportunities for collaboration. “If you are working on a website, if you are working with a small team, if you have a Patreon, have someone look at it before you put it up,” recommended Corriea. “I cannot tell you how invaluable that experience is. There is always room for improvement, and there’s always room to learn.”
Living the Dream
Despite the challenging schedule and salary, this line of work has at its heart people who are passionate about video games. Are games still fun when you do it for a living? Yes — but actual game time is only a small part of how journalists spend their days. “I have to do all the boring stuff like sitting in on budgetary meetings, and feature planning, and overall strategy,” said Arendt. For Green, games equal assignments: “There are so many games on my schedule, it becomes very difficult to manage.” And for me, I spend more time editing gameplay videos than I do shooting them. We may all get to play games on the clock, but that privilege comes with many other responsibilities that you have to love, or at least tolerate.
While the editors revealed the sobering realities of games journalism, they also emphasized the dreams realized by such a career. Corriea was invited to be on a PAX East panel about Tomb Raider, which gave her a chance to discuss one of her favorite franchises alongside its creators. Green wrote, crowdfunded, and self-published the video game cookbook Fry Scores. Arendt gets to write about Doctor Who, a show she’s been watching since she was eight years old. Sarkar gets previews of SyFy movies such as The Magicians. And I launched a YouTube channel that’s been seen by millions, fulfilling a childhood dream.
Ultimately, that’s what happens next after your successful pitch: maybe you’ll make a living at games journalism; maybe not. But it can definitely be a part of your life — one that those with talent, ambition, and patience will find incredibly rewarding.
To hear Ken Gagne’s podcast of the panel discussion, click below or visit Polygamer: